Marketing Management

Business, Marketing and Hospitality

The Marketing Management program combines classroom work and on-the-job training to teach skills needed in business operation and management functions. After graduation you may seek employment as an owner, operator or assistant manager in retail operations, management trainee in an industrial setting, personnel manager or another mid-management position.

Marketing management personnel must work very effectively with all people. In addition, they must be adept at analyzing people’s reactions to a variety of situations and govern their actions accordingly. An effective manager needs to be proficient in planning, organizing, directing and evaluating business activities. Oral and written communications play a vital role in transmitting product and management ideas to customers, employees and supervisors.

Award: Associate of Applied Science
Credits: 68
Locations: Peosta
Entry: Fall, Spring, Summer

Paying for the Program

Financial Aid Eligible

Out-of-State Tuition & Fees: $15,096*

Financial Aid Info

Career Outlook

$19,835 - 73,576

Estimated annual salary range for Business, Marketing and Hospitality graduates based on EMSI. Salary range represents 10th percentile - median annual wage for related occupations ​within a 100-mile radius from the center distance between Calmar and Peosta Campuses.

Potential Careers

  • Account Executive
  • Assistant Manager
  • Marketing Manager
  • Sales Representative
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  1. Apply for admission.
  2. Submit official high school, high school equivalency and/or college transcripts to the Admissions Office of the campus you plan to attend.
  3. Complete ACCUPLACER® reading and writing assessment and ALEKS® math assessment for course placement. Assessments may be waived based on previous college coursework or submission of valid ACT®, ACT Compass® or ALEKS® test scores. ACCUPLACER® scores are valid for three years, and ALEKS® scores are valid for 18 months.
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2019-2020 Marketing Management Class Schedule


BCA:212 Intro to Computer Business Applications 3.0
BUS:103 Intro to Business 4.0
MAT:102 Intermediate Algebra 4.0
MKT:140 Principles of Selling 3.0
SDV:179 The College Experience 3.0


ENG:105 Composition I 3.0
MKT:110 Principles of Marketing 3.0
MKT:150 Principles of Advertising 3.0
MKT:183 Customer Service Strategies 3.0
MKT:275 Marketing Occupational Experiences I 2.0
SDV:135 Job Seeking Skills 1.0


ACC:115 Intro to Accounting 4.0
BUS:180 Business Ethics 3.0
BUS:185 Business Law I 3.0
MGT:102 Principles of Management 4.0
MKT:277 Marketing Occupational Experiences III 2.0
SPC:112 Public Speaking 3.0


MGT:170 Human Resource Management 3.0
MKT:131 Social Media Marketing 3.0
MKT:278 Marketing Occupational Experiences IV 2.0
MKT:298 Seminar in Entrepreneurship 3.0
SOC:110 Intro to Sociology 3.0
PSY:112 Psychology of Human Relations 3.0

The Marketing Management degree currently has transfer agreements in place with the institution(s) listed below. Students are encouraged to speak with their transfer college or university to verify that their planned courses at NICC will meet necessary requirements. Learn more about transferring from NICC.