The Marketing Management program combines classroom work and on-the-job training to teach skills needed in business operation and management functions. After graduation you may seek employment as an owner, operator or assistant manager in retail operations, management trainee in an industrial setting, personnel manager or another mid-management position.
Marketing management personnel must work very effectively with all people. In addition, they must be adept at analyzing people’s reactions to a variety of situations and govern their actions accordingly. An effective manager needs to be proficient in planning, organizing, directing and evaluating business activities. Oral and written communications play a vital role in transmitting product and management ideas to customers, employees and supervisors.
Estimated annual salary range for Business, Marketing and Hospitality graduates based on EMSI. Salary range represents 10th percentile - median annual wage for related occupations within a 100-mile radius from the center distance between Calmar and Peosta Campuses.
- Account Executive
- Assistant Manager
- Marketing Manager
- Sales Representative
- Apply for admission.
- Submit official high school, high school equivalency and/or college transcripts to the Admissions Office of the campus you plan to attend.
- Complete ACCUPLACER® reading and writing assessment and ALEKS® math assessment for course placement. Assessments may be waived based on previous college coursework or submission of valid ACT®, ACT Compass® or ALEKS® test scores. ACCUPLACER® scores are valid for three years, and ALEKS® scores are valid for 18 months.
|BCA:212||Intro to Computer Business Applications||3.0|
|BUS:103||Intro to Business||4.0|
|MKT:140||Principles of Selling||3.0|
|SDV:179||The College Experience||3.0|
|MKT:110||Principles of Marketing||3.0|
|MKT:150||Principles of Advertising||3.0|
|MKT:183||Customer Service Strategies||3.0|
|MKT:275||Marketing Occupational Experiences I||2.0|
|SDV:135||Job Seeking Skills||1.0|
|ACC:115||Intro to Accounting||4.0|
|BUS:185||Business Law I||3.0|
|MGT:102||Principles of Management||4.0|
|MKT:277||Marketing Occupational Experiences III||2.0|
|MGT:170||Human Resource Management||3.0|
|MKT:131||Social Media Marketing||3.0|
|MKT:278||Marketing Occupational Experiences IV||2.0|
|MKT:298||Seminar in Entrepreneurship||3.0|
|SOC:110||Intro to Sociology||3.0|
|PSY:112||Psychology of Human Relations||3.0|
The Marketing Management degree currently has transfer agreements in place with the institution(s) listed below. Students are encouraged to speak with their transfer college or university to verify that their planned courses at NICC will meet necessary requirements. Learn more about transferring from NICC.