Subject Area: Business, Marketing and Hospitality
Award: Associate of Applied Science
Minimum Credits: 73
Entry: Summer, Spring, Fall
Marketing management personnel must work very effectively with all people. In addition, they must be adept at analyzing people’s reactions to a variety of situations and govern their actions accordingly. An effective manager needs to be proficient in planning, organizing, directing and evaluating business activities. Oral and written communications play a vital role in transmitting product and management ideas to customers, employees and supervisors.
The program of study combines classroom work and on-the-job training to teach skills needed in business operation and management functions. After graduation you may seek employment as an owner, operator or assistant manager in retail operations, management trainee in an industrial setting, personnel manager or another mid-management position.
This program combines classroom work and on-the-job training to teach skills needed in retail operation and management functions. You can seek employment as an owner/operator, assistant manager in retail operations, management trainee in an industrial setting, personnel manager and many other management positions.
- Apply for admission.
- Submit official high school, high school equivalency and/or college transcripts to the Admissions Office of the campus you plan to attend.
- Complete ACCUPLACER® reading and writing assessment and ALEKS® math assessment. Testing may be waived based on previous college coursework or submission of valid ACT®, ACT Compass® or ALEKS® test scores. Scores are valid for three years.
Term 1 Course Title Credits BCA:212 Intro to Computer Business Apps 3.0 BUS:103 Intro to Business 4.0 MKT:140 Principles of Selling 3.0 MKT:275 Marketing Occupational Experiences I 2.0 SDV:179 The College Experience 3.0 Term 2 Course Title Credits BUS:185 Business Law I 3.0 MKT:110 Principles of Marketing 3.0 MKT:150 Principles of Advertising 3.0 MKT:183 Customer Service Strategies 3.0 SDV:135 Job Seeking Skills 1.0 * Communication Elective 3.0 Term 3 Course Title Credits MKT:276 Marketing Occupational Experiences II 6.0 * General Education Elective 3.0 Term 4 Course Title Credits ACC:115 Intro to Accounting OR 4.0 ACC:152 Financial Accounting 4.0 MGT:102 Principles of Management 4.0 MKT:277 Marketing Occupational Experiences III 2.0 PSY:111 Intro to Psychology OR 3.0 PSY:112 Psychology of Human Relations 3.0 * Math/Science Elective 3.0 Term 5 Course Title Credits BUS:180 Business Ethics 3.0 MGT:170 Human Resource Management 3.0 MKT:278 Marketing Occupational Experiences IV 2.0 MKT:298 Seminar in Entrepreneurship 3.0 * Social Science/Humanities Elective 3.0 * Technical Elective 3.0
Communication Electives: COM:723, transfer-level COM, ENG, SPC
General Education Electives: Transfer-level ART, ASL, BIO, CHM, CLS, COM, DRA, ECN, ENG, ENV, FLS, GEO, HIS, HUM, LIT, MAT, MUS, PHI, PHS, PHY, POL, PSY, REL, SOC, SPC
Math/Science Electives: MAT:102, MAT:744; transfer-level BIO, CHM, ENV, MAT, PHS, PHY
Social Science/Humanities Electives: Transfer-level ART, ASL, CLS, DRA, ECN, FLS, GEO, HIS, HUM, LIT, MUS, PHI, POL, PSY or SOC, REL
Technical Electives: ACC, ADM (excluding ADM:105), BCA, BUS, FIN, GRA, MGT, MKT, NET, TRV
The annual income range for Marketing Management graduates is $20,515 - $28,947.
Source: EMSI; Salary range represents 10th percentile - median annual wage for related occupations in the NICC district.
*Salary and employment information will vary greatly depending on industry and location. Graduates can seek employment as an owner/operator, assistant manager in retail operations, management trainee in an industrial setting, personnel manager and many other management positions.
Employers of NICC Alumni
Cumulus Broadcasting, Dubuque, IA
Bricks and Mortar Real Estate, Dubuque, IA
Diamond Jo Casino, Dubuque, IA
Dubuque Teachers Credit Untion, Dubuque, IA
Fleeting Moment Photography, Farley, IA
Focus Services, Dubuque, IA
Hyatt Lisle, Lisle, IL
Hy Vee, Dubuque, IA
Lands End, Dodgeville, WI
McGraw Hill, Dubuque, IA
Medline, Dubuque, IA
Packers Chemical, Kieler, WI
Pamida, Dyersville, IA
Premier Tool, Peosta, IA
Quality Deck & Patio, Dubuque, IA
Sedgwick CMS, Dubuque, IA
Steve's Ace Hardware, Dubuque, IA
Younkers, Dubuque, IA
Sample Job Titles
Cutomer Service Associate
Shipping & Receiving
800.728.7367, ext. 300