Business Summit 2023

Future-Proof Your Business: New Insights and Strategies to Drive Measurable Results from Employee Recruiting and Retention to Marketing and Sales

Date: Tuesday, May 16, 2023
Time: 9-10:30 a.m.
Location: Peosta Campus, Conference Center 104
Cost: $159 (regular); $99 (early-bird registration ends April 1)

As a leader, knowing exactly how to adapt and future-proof your organization is key to unlocking the potential hidden during times of change and challenge. In the highly interactive “Future-Proof Your Business” program, acclaimed generational researcher, speaker and bestselling author, Jason Dorsey, presents a new approach to generations, emerging trends and behavioral change. 

Jason shares key discoveries from hundreds of research studies he’s led around the world. His presentation combines his experience founding companies, serving on private and public-company boards, leading research and advising capital partners—from banks to venture capitalists and private equity firms.

Join us for an exciting session packed with practical, game-changing information presented with engaging stories and humor. Come prepared to be inspired, encouraged and motivated to make simple and powerful shifts that will improve your workplace harmony, productivity and morale.

Key Takeaways

  • A research-based perspective on generations and emerging trends
  • Understand the hidden drivers that shape generations and create both disruption and opportunity across organizations
  • Learn strategies for recruiting, onboarding, developing and retaining team members based on the latest research
  • Explore strategies for driving customer awareness, marketing, experience and sales results
  • Be inspired to take action

Keynote Speaker

Jason Dorsey headshot

Jason Dorsey, acclaimed generational researcher, speaker and bestselling author

Jason Dorsey’s passion is solving generational challenges for leaders through his unique research discoveries. He delivers results through his unforgettable keynote presentations and custom behavioral research around the world. His talent is applying unexpected discoveries from his 70+ research studies—along with his frontline experience working with more than 700 clients—to deliver new solutions and inspiration that drives measurable results. Jason has been featured on 200+ TV shows, including 60 Minutes, The Today Show, CNN, CNBC and The Early Show. Adweek calls Jason a “research guru” and The New York Times featured him in its cover story on marketing to Millennials. Jason is known for discovering Millennials are breaking into two generations: Mega-llennials and Me-llennials. He’s also acclaimed for his statement that “Technology is only new if you remember it the way it was before.”



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